During this hands-on workshop you will be introduced to the backend of Wordpress’s content management system (CMS) and learn how to create a blog/web page that is optimised and indexed by Google, as well as being in line with your brand and product/service offering.

You will learn how to add widgets and create “backlinks” to other social networking sites that may be part of your marketing plan, as well as learn how to create a balanced, visually interesting blog that is more likely to appeal to your readers. Importantly, you will be given some inside tips on adding sharing buttons that means your blog can be shared by others on the internet.

At the conclusion of this workshop, you will be able to independently customise your blog, including the colours, the blog name and the general overall look and feel, as your blog and business requirements evolve.

This is a practical workshop and does not cover the theory behind the benefits or Blogging or how you might access suitability of blogging for your business. This is covered in our "Blogging for Business" workshop. Please note the course prerequisites below.

Course Prerequisites:

Have a laptop fitted with suitable virus protection that you can bring to the session which can access the BEC’s (or your own) wireless internet
A cloud email client – to access your emails from another computer, outside of your office or home (e.g. Hotmail or a Gmail account is fine here)
An appropriate image to use in your blog. This may be a team photo, a photo of your office, a logo or some other image that “fits” your business or your blog theme in JPEG, PNG or GIF format
At least one blog story so we can go through how to publish a blog post
An “About” story or outline for your “About” page
Your LinkedIn password (if you use it) and if you have a Facebook Business Page, the login to administer this page also.

Who should attend:

This is advanced computer training and participants should have solid computer experience and be at least using Word for Windows at an intermediate level. Wonderful Wordpress will assist a business owner to choose, brand and create an appropriate blog so they can begin marketing through blogging and social media.

During this workshop you will learn how to:

Create a username and account with Wordpress
Choose an appropriate Wordpress theme that suits your business
Brand the blog in line with your business and its logo/design
Add appropriate widgets such as a calendar or images
Add, edit and manage blog posts
Create appropriate tags and categories to be found by Google
Add social media sharing tags to leverage the power of the internet

Speaker Bio

Meredith Collins
Video Social Marketing

For the last ten years, Meredith Collins has been actively involved in adult education and in more recent years, eLearning. It was through eLearning that Meredith was exposed to and became keenly interested in social media and video streaming on the internet. Having moved into eLearning and been a nominated TAFE NSW leader in this arena, Meredith became a mentor and trainer to teachers in a number of different faculties and Institutes to work with teachers to better implement technology in their classes and for more flexible delivery patterns. Previously her work and social media implementations have been with US based organisations. In 2009, Meredith decided it was time to bring it home to the Australian market, applying her wealth of experience in what were once learning and social technologies to the commercial sector.

Presenter: Meredith Collins, Video Social Marketing

"Meredith covered the topic in excellent detail in an easy to understand way. Very thorough descriptions and information."

- Amber Badger, Amber Gaye

Price Includes: Light lunch, morning tea, workbook and GST

Upcoming Events

Latest Tweets

Business Directory

Upcoming Events

Contact Us